In a beauty brand R&D center in Guangzhou, the product manager is having a headache for the launch of new products - the marketing department requires the launch of a trial package combination of 5 capacities and 3 packaging, and the existing production line needs to be shut down for half a day to switch specifications. Such a scene is becoming more and more common in the era of personalized consumption that pursues "small batches and multiple batches". How to solve the problem of balancing efficiency and flexibility? The cosmetics mini packaging production line solution provides the answer.
The solution is composed of three high-speed packaging machines as the core module, equipped with AI visual recognition and adaptive gripping systems. When producing 1.5ml perfume samples, the equipment can automatically switch to the micro container gripping mode with an accuracy of ±0.02mm; when switching to 15ml essence filling, it can achieve seamless connection through parameter cloud synchronization. The measured data of an international group shows that the overall equipment efficiency (OEE) is 40% higher than that of traditional production lines, and the material loss is reduced to 0.3%.
"During Double Eleven last year, we temporarily increased the order of 200,000 lipstick trial packs, and the new production line completed the delivery in just 48 hours." The head of the supply chain of a new brand revealed that the solution also supports customized QR code printing and AR interaction functions. Consumers can get exclusive tutorials by scanning the packaging, which increases the product unpacking rate by 18%. This "hardware + software" collaboration allows packaging to evolve from a functional carrier to a brand touchpoint.
With the improvement of the consumption capacity of Generation Z, mini packaging has been upgraded from a "gift" to an independent track. Our solution has pre-set 5G edge computing interfaces, which can be connected to the Internet of Things platform in the future to achieve real-time tracking and analysis of production data. As an industry report pointed out: Companies that can flexibly respond to the demand for "1 piece minimum order, 72-hour delivery" will have the right to speak in personalized competition.
When "small and beautiful" becomes the norm in the consumer market, "fast and accurate" on the production side is the key to breaking the game. The cosmetics mini packaging production line solution is redefining the production logic of the beauty industry - not letting the machine adapt to the product, but letting the product define the machine. Is your brand ready for this flexible revolution?
